MAHMOUD NAJJAR
Digital Media Strategist | Audience Development Leader at Al Jazeera Media Network
Mahmoud Najjar is a seasoned media professional with over 15 years of experience in digital media strategy, audience engagement, and growth innovation across major international networks and independent media start-ups. He currently serves as the Acting Head of Audience Development and Engagement at Al Jazeera Media Network, where he leads strategic initiatives to expand and deepen audience reach across diverse platforms.
He holds a Master’s degree in Digital Media and Journalism from the University of Jordan’s Jordan Media Institute, a program developed in collaboration with Columbia University, and a Bachelor of Fine Arts in Visual Communications. His academic background is further enhanced by certifications in Strategic Planning of Media Content, Google Ads and Analytics, and as a certified trainer for Meta’s Social Media Solutions Program.
Mahmoud’s expertise centers on data-driven audience growth, digital content strategy, podcast and digital video platform development, and cross-functional media team leadership. He has co-founded and scaled Al Jazeera’s podcast platforms, achieving over 1.2 million subscribers and more than 35 million listens, while driving substantial growth for Al Jazeera O2’s digital platforms, accumulating over 683 million views and 2 million followers.
Currently, Mahmoud leads audience generation strategies informed by market analysis, data insights, and innovative digital campaigns, with a particular focus on engaging Gen Z audiences. His work exemplifies a commitment to evolving digital media ecosystems through strategic communication and performance-driven growth.
MOEN DEEB MALI
AI Transformation Leader | IT & Digital Innovation Strategist
Technology & AI Transformation Consultant
Moen Deeb Maali is an experienced technology and AI transformation consultant with over two decades of experience leading digital innovation, enterprise systems, and data-driven transformation across sectors including FMCG, retail, healthcare, and manufacturing.
He holds a Bachelor of Science in Computer Science from the University of Jordan and is certified as a Project Management Professional (PMP #1689170) and Certified Artificial Intelligence Transformation Leader (CAITL #2253141222) by USAII. His expertise centers on integrating artificial intelligence, automation, and analytics into business operations to enhance efficiency, accuracy, and sustainable growth.
Moen has served in several leadership roles, including Director of IT at RITCO, IT Director at Fabyab, CTO at SmartBuy, and IT Manager at the Istishari Hospital. His work has driven successful ERP transformations, AI adoption strategies, and digital governance frameworks that align innovation with measurable organizational value.
Dedicated to advancing human-centered AI transformation, Moen continues to guide organizations toward intelligent, agile, and data-empowered operations that define the next generation of digital enterprises.